I would like to thank personally all our customers and business partners for their trust and support, building together a key factor of growth and financial success of Svarog Group of Companies. I would also like to thank our employees. We are sincerely proud of their professionalism, loyalty and ability to meet all uneasy challenges set for them.
The name chosen for the Company is the name of a Slavic god, which means much and creates high expectations. Svarog as an embodiment of the heaven was considered the Father of Fire. On the Group of Companies’ logo you will see Svarog’s symbol discovered in antique Russian manuscripts.
The logo of Svarog Group of Companies is a source of light and vitality. According to sacred books of the antique Slavs it sets the lightning on fire in the night gloom, lets the shining Sun out breaking the clouds. The fertilizing power of the Sun rays and heavy showers, coming down from the vault of heaven, revitalizes the Earth, and being warm and dewy, it grows herbs, flowers and trees, feeds humans and animals.
The logo of Svarog Group of Companies is a representation of a shield, reminiscent of the shape of the upper part of a wine glass. In the centre there is a drop containing an image of the Sun and a shoot, which are symbols of life. The drop is situated in the sunshine ring symbolizing the eternal movement. In the upper part of the shield you will find two horse heads as a representation of two in one (past and future, male and female). In the Slave mythology horses and spears are the main Svarog’s attributes.
We:
– Create the mainspring of the modern society – professional managers.
– Bring closer the greatest world cultures, introducing ancient winemaking traditions.
– Try to do our best in setting and achieving our goals, choosing products, rendering
services, working with people, shaping our mode of life!
– Aim to be the first among the best!
– Support of the reputation that Svarog Group of Companies has built both in Russia and abroad and keeping up to its level;
– Maintenance of the leadership in the market for high quality wines and spirits and in promotion of wine consumption culture;
– Creation and development of an effective and modern business structure and spreading its principles over the distribution network;
– Support, development and distribution of fair business practices, social & cultural values.
1992 - Svarog Company was founded on the 17th of July by a group of associates headed by Mr. Alexander Slugin who has ruled the Company all along since then.
1994 - Svarog Company structure was diversified by a new Sales Department specializing in sales in Russian regions.
1995 - Svarog grew up fast and developed actively, the staff of the Company reached the number of 100 employees in North-West Russia.
1997 - Svarog Company strengthened its positions in Moscow: a representative office of Svarog – JSC Svarog-M – was established on the 8th of October.
Svarog wine boutique chain was founded in November, the first boutique being opened in Saint-Petersburg, Kazanskaya Str., 45.
1998 - Svarog successfully underwent the russian economical crisis of 1998 and stepped on a new stage of development.
1999 - The customer database of the Group of Companies numbers more than 1000 organizations in Moscow, Saint-Petersburg and other regions of Russia.
2002 - Baltic Alcohol Regional Network (B.A.R.S. – Russian abbreviation) was founded on the 29th of January in Saint-Petersburg. The Company specializes in distribution of entry price imported and locally produced alcoholic beverages.
2003 - Managing Director of Svarog Company Mr. Alexander Slugin was given Glory of Russia award this very year.
2005 - On the 30th of March Svarog Group of Companies recieved the Russian National Olympus in the category Trade. Service, while its Managing Director was awarded by The For Honor and Valor order.
In reply to the constantly growing sales volumes, on the 7th of July Svarog Group of Companies established a
subsidiary company in Moscow region.
On the 27th of October the Managing Director of Svarog Group of Companies Mr. Alexander Slugin was awarded
another order – The Star of Motherland.
2006 - By now, alcoholic crisis 2006, which terminated the existence of thousands of small and medium size companies in Russia, was successfully passed by Svarog’s staff thanks to the promptly developed antirecessionary measures. A new educational project in wine culture - Wine Academy - was established this very year.
2009 - At present the staff of Svarog Group of Companies numbers more than 470 employees. During several years Svarog has kept the domination in the alcohol market of Saint-Petersburg and North-West of Russia. Also the Company is one of the five Russian leading importers of high quality alcohol products.
Svarog’s foreign partners are renowned international corporations and famous Wine Houses of Europe and the New World. Company’s activities cover almost the whole area of the RF – from Kaliningrad to Jujno-Sakhalinsk and from Norilsk to Ulan-Ude.
Glory of Russia Award
In 2003 Managing Director of Svarog, Alexander Slugin was given the Glory of Russia Award for a significant input in the development of the Economy of Russia and for a contribution to the positive image of our country and of the Russian business abroad. As a rule this Award is preceded by a medal, without which the Award, like it was in this case, is given only for especially prominent achievements. The award was given to: His Holiness Moscow Patriarch of Russia Alexei II, Chairman of Russian Chamber of Commerce and Industry E.Primakov, Leningrad Region Governor V.Serdukov, Moscow Mayor Y.Luzhkov and other Russian statesmen, public figures and businessmen.
Russian National Olympus
30 March 2005 Svarog company was rewarded the Russian National Olympus – the main national award of Russia reflecting the superior achievements in the social and economical sphere of the country. It incorporates a national patriotic idea of the revival of the past fame of the Russian industrialists, scientists, discoverers, bankers, merchants and artists.
Star of Motherland
27 October 2005, Mr. Alexander Slugin, the Managing Director of Svarog Group of Companies, was awarded Star of Motherland order within the framework of the World Experience and Russian Economy International Forum. The order is presented for high industrial results and stable work in the conditions of the transitional period on the way to the market economy. Star of Motherland is only given to top-managers of the leading companies in Russia, which are noted for high business reputation and professional approach. The order is given for a significant input in the development of the Russian Economy and in the growing power of the country, as well as for a contribution to the positive image of our country and of the Russian business abroad.
Presidium of the International Economy and Finance Academy appointed Alexander Slugin Corresponding Member of the Academy. The Corresponding Members are chosen among outstanding experts in the field of economy and industry who achieved significant results in management and Russian business development.
Golden Quality Certificate
At the Russian Quality Assembly, 22 September 2006, Svarog Group of Companies was awarded the Golden Quality Certificate. This award became another proof of the irreproachable reputation and international recognition of the Group, its awareness at the market and authority among its business partners.
Best Employer
9 November 2006, within the HR Management fair a ceremony of rewarding the best employers in Saint Petersburg took place. Svarog JSC was awarded the Best Employer diploma as a Company, whose policy on the HR market is characterized as stable, predictable, being in line with moral and ethic standards, and that maintains a market salary level.
Leader of Russian economy
Acording to the decision of an expert board of the National Encyclopedia of persons of RF in economics and management Svarog Group of Companies was acknowledged as one of the Leaders of Russian economy - 2007. Managing director Svarog GC Alexander Slugin was awarded a title of Top-manager of the Russian Federation-2007.
Honorary Citizen of Russia
For long-term and fruitful work that facilitates strengthening of the economical power glory and flourishing of Russia in 2008 year Managing Director of Svarog Group of Companies Alexander Slugin was awarded the Highest Order of the Public Recognition - Honorary Citizen of Russia.
Svarog pays a special attention to the Human Resources development. Employees of the Company are high level specialists in their professional fields and management, in oenology and winemaking.
Cooperation between the Company and its employees is set to be mutually fruitful and long-term. At the moment 13% of the employees have been working for the Company for more than 10 years, 29% – more than 5 years, over 43% – more than 3 years. The Company is always confident that its values and life priorities are shared by every employee.
The HR policy of Svarog carefully maintains the corporate values and culture that have been formed over the 15 years of the Company’s life, without any dependence on the staff structure. The stability of work is by the major part explained by the set principles of interaction, regulating employees’ activity both in and out of the Company.
The staff of the Company takes an active part in educational programs of different levels, both developed in the Company or with involvement of other organizations. In 2005 an Educational Center was set in the Company. As from 2002 the Company’s employees get educated at the International Management Institute (IMISP). IMISP rates Svarog as one of the companies with most trained personnel.
By the present moment 92% of Svarog personnel have a higher education; most of employees are being trained. Top managers of the Company have received an MBA Degree. Svarog invests in human resources, creates possibilities of promotion and enables the personnel to raise the skills level.
Svarog JSC
199004, St-Petersburg, 9th line Vasilyevskiy
Island, 34, Business-centre «Magnus»
tel/fax: (812) 702-18-18,
702-12-70,
702-12-71
svarog@peterlink.ru
Svarog-M JSC
125124, Moscow,
Pervaya ulitsa Yamskogo Polya, 9/13
tel/fax: (495) 609-66-20,
937-34-99
info@svarog-m.ru
Over the recent years Russia has been getting increasingly involved into the global environment. The country is becoming more and more integrated into the world economy and we can see a stronger cross-influence of Russian and Western cultures. The process of globalization has carved its way from the international business environment to people’s minds. There is much good about it, provided the best references are taken and the best examples are followed without forgetting of course the home country traditions and history.
